how much should you spend on corporate gifts? wine and smoked salmon gift box by Apple Blossom Gift Baskets

How Much Should You Spend on Corporate Gifts? A Smart Budgeting Guide for Meaningful Gifting

Why Corporate Gifting Works

As we all know, when you are recognized or someone sends you a gift, you remember it.  Not to mention that if that gift included some branded merch, you remembered it.  Staying top of mind, on brand and making your employees and clients feel valued increase retention and relationships.  Now a days, living in our virtual based world a hand-packed gift can really set you and your company apart.

Striking the Right Budget Balance

There’s no one-size-fits-all dollar amount, but here are some useful ranges:

  • $20–$40: Great for employee appreciation, small milestones, or virtual event participation
  • $50–$80: Ideal for a client thank-you, new customer onboarding, or prospecting gifts
  • $100–$200+: Best for holiday gifts, major milestones, VIP clients, or executive outreach

Instead of focusing only on cost, think about the context:

  • What’s the value of the relationship?
  • Is this a recurring or one-time gift?
  • Are you celebrating, thanking, onboarding, or re-engaging?

Getting the Most Out of Your Budget

Smart gifting isn’t about spending more—it’s about making the most of what you spend. Here are a few ways to increase impact without inflating your budget:

1. Focus on Presentation

Packaging makes a difference. A $30 gift that’s beautifully wrapped and includes a handwritten card will always feel more special than a $50 gift that arrives generic and unbranded.

include a handwritten notecard to add that personal touch to your next gift from Apple Blossom Gift Baskets

2. Make It Personal

Include details that speak to the recipient. Custom printed message cards, handwritten notes, or a product that nods to their location or interest instantly adds meaning.

3. Brand Smart, Not Loud

Instead of plastering logos on everything, consider adding your brand subtly through custom insert paper or a branded leather luggage tag that’s genuinely useful.

4. Time It Well

Don’t limit gifting to the holidays. Unexpected gifts—for new hires, project completions, or quiet moments—can create stronger emotional resonance.

Why Custom Gifting Makes a Difference

At Apple Blossom Gift Baskets, we specialize in custom corporate gifting that’s both beautiful and efficient. We print branded insert paper, custom message cards, and even leather coasters and luggage tags in-house—allowing us to offer fast turnaround times, low minimums, and high-end presentation without delay.

branded gift box insert paper with sticker closure, custom printed with company logo

Our gifts are designed to tell a story, make someone feel special, and leave a lasting impression that reflects well on your brand.

The "right" budget depends on your goals—but a thoughtful, well-presented gift will always go further than a generic one. By aligning your gifting with the value of the relationship and the impact you want to make, you can build stronger connections and maximize every dollar you spend.

Ready to elevate your client gifting strategy? Explore our corporate collection or reach out to create something custom just for your team.

Back to blog