Corporate Gifting Has Changed: Here’s What’s Trending This Holiday Season
Corporate Gifting Has Changed — Here’s What’s Trending This Holiday Season
Corporate gifting isn’t what it used to be. Gone are the days of cookie-cutter baskets filled with filler snacks and a mug with a company logo. Businesses today are putting more thought into the gifts they send, choosing designs that feel personal, locally inspired, and aligned with their brand values.
As someone who works closely with companies on their gifting programs, I’ve noticed how much the landscape has shifted in the last few years. Here’s what’s shaping the corporate gifting experience this holiday season and how you can make your gifts stand out.
1. Local Matters More Than Ever
Companies want their gifts to tell a story, and there’s nothing more meaningful than one that reflects where you’re from. At Apple Blossom Gift Baskets, we specialize in Pacific Northwest gift baskets filled with Washington-made products like artisan chocolates, small-batch coffee, smoked salmon, and handcrafted treats from local makers.
For corporate buyers, that local connection matters. It transforms a simple gift into an experience that supports small businesses and shares a piece of the Pacific Northwest with clients and employees everywhere.
2. Personalization Creates Connection
The best gifts feel like they were chosen with care. Personalization is no longer optional; it’s expected.
From handwritten notes to custom message cards and branded inserts, those small touches are what make a gift feel personal and sincere.
We often work with companies that include branded items or printed materials inside their gifts. It’s a simple way to tie the presentation back to the company while still keeping it thoughtful and warm.
3. The Unboxing Experience Matters
The moment someone opens a gift is where the real magic happens. Presentation sets the tone, and first impressions last.
Instead of traditional wicker baskets, we use modern containers like soft-touch magnetic boxes, hand-carved wooden trays, and reusable totes that elevate the entire experience. Each gift is carefully packaged with protective wrapping, a satin bow, and an “A Gift for You” sticker so the recipient feels appreciated the second they open it.
4. Quality Over Quantity
More companies are choosing fewer, higher-quality items rather than large assortments of generic ones. The focus is on intention and quality over size.
Every product we include is something we’d personally be excited to receive. Whether it’s a jar of hazelnut toffee, Pacific Black Truffle popcorn, or a Winter Fir diffuser, we curate products that represent craftsmanship, care, and flavor.
5. Gifts That Give Back
Another big trend this season is giving with purpose. Through our Pollinator Giveback Program, every gift purchased helps restore pollinator habitats across Washington State. It’s our way of supporting the bees and butterflies that keep local ecosystems healthy. Many clients love being part of that impact, and it adds meaning to every order we ship.
Making Gifting Easy for Businesses
We know how busy the holiday season can get. Our goal is to make corporate gifting simple and stress-free while still keeping it meaningful. Whether you’re sending a few gifts or hundreds across the country, our team manages every detail from design to delivery.
This year, skip the generic and create a gifting experience your recipients will remember.
Explore our corporate collection or connect with us to design something custom for your company.